Advertise

One Zoo Tree is a collaborative (crowd and open source) educational platform that provides millions of learners, students and animal enthusiasts a 360 degree look at animal careers, what they need to study in preparation, which animals they can work with, and how to gain valuable experience. In addition, it also fosters a deeper understanding and appreciation for conservation of all species.

The Platform is being constructed on the world’s first fully digitized Career Preparation Path (CPP) with mapping software used to compile each unique path. Development will allow close to 300 Careers to choose from, more than 1000 animal factfiles with different levels of knowledge, a digital Animal Academy with thousands of Short Courses, and an Experience Programme that creates digital logbooks.

WHY SHOULD WE SPONSOR A PAGE?

The idea of a digital Career Preparation Path is revolutionary, and the cost to bring the Platform to fruition is estimated at US$280,000.

​The project has been divided into three phases, research; data mining and Page development; and software design, with the entire duration planned over three years. Phase 1 is complete, and the data mining and development phase officially commenced at the start of 2019.

To enable faster data mining:
​One Zoo Tree is well on the way to become the leading resource of its kind, with close to 4,000 informative pages and 1,500 Short Courses planned. The mapping software (Artificial Intelligence) that will form the heart of the Platform requires complete sets of data, which means that ALL the Pages need to be finalized before the software can be designed. Missing data will result in skewed career preparation paths. With an estimated completion time of 10 hours per Page, it will take years to finalize. Most of the time spent on a Page is used to research factual and relevant data. Sponsorship will allow for the data mining to be outsourced and drastically reduce the completion time.

To create hope:
OZT has designed various initiatives to mine the necessary data, as well as ensure data reliability. One of these initiatives is to outsource the basic data mining to struggling or retired teachers. The initiative will be launched in South Africa, where the unemployment rate is among the highest in the world (currently over 30%). Why teachers? They are best placed to understand and create the educational material required for the path levels, short courses and study guides.

To be a part of the final product:
A part of each Sponsorship will go towards the actual development of the mapping software (Artificial Intelligence). Due to the complexity of the mapping software, it contributes to the majority of the total development cost.

​To play a positive role in educating a generation:
Your decision to be a part of One Zoo Tree will enable us to reach our goal of educating millions of children around the world on the importance of conservation. We owe it to our children to empower them to make a difference. The success of the OZT Platform will also be duplicated to other industries, and could change the way our current educational system prepares children to enter a career.

CURRENT PERFORMANCE STATISTICS

The One Zoo Tree platform allows for live design. Over the past few months we have created different versions of Pages to test usability and response.

​The amount of new visitors to the website grows as we add new Career and Animal Pages. On average, 2 new Pages are created daily.

WHAT ARE THE BENEFITS?

Sponsors will receive exposure to:

Main Target Audience
Our main target audience are children aged 10 to 18 that want to work with animals. Research has shown that close to 50 million children around the world dream of working with animals, but less than 0.1% manage to make that dream a reality. The Platform will allow more of the 50 million children to actively pursue their passion.

Although our main target is learners, close to 45% of our visitors are adults! Adults that want to change careers would rather consult a professional platform that could guide them through the change, than to rely on common info, scattered across the internet. Accurate facts and a smooth transition between careers are important for them.

Educational Partners:
To ensure that the data required is factual, relevant and remains updated, One Zoo Tree is partnering with various industry experts. They are best suited to give direction and advise on preparing for a career, what to expect, and how lateral movement within the industry is possible. The skills data bank that connects to each Career will also be outsourced, allowing for an industry leading skills program.

Educational Institutions:
Schools around the world will be able to use the website to prepare, aided by the free Study Guides and information posters supplied through the OZT Academy. They also have access to digital copies of all the Short Courses. Our current database consists of over 150,000 schools. In turn, Universities will be allowed to deposit their contact and course information, which in turn will be factored into the mapping software.

Animal Organizations:
The Experience Program will be a world first, incorporating current methods of assisting children/students to gain experience in working with animals, with a digital logbook, point system and unique exposure to digital experience. In turn the participating organizations receive increased exposure, including digital campaigning. Our target for participating animal organizations is 2,500.

Built-in Marketing mechanisms:
To ensure that the development, layout and data required for each of the Pages are effectively administered, One Zoo Tree is inviting experts or animal organizations to adopt a Page as it’s Ambassador. The Ambassadors contribute to data, but also assist in marketing their Pages on social media. They can also invite their contacts to contribute. Future developments for this Program includes various competitions and sponsored prizes that will benefit conservation causes.

LAYOUT OF BANNERS

Sponsor Page layout:
As a Sponsor, your organization will be allocated 1 (one) banner per Page. The banner is placed at the top of the Page to allow for maximum exposure. In addition, we have also created an info block that allows you to share additional information about your organization, or even showcase new products. Only one Sponsor is allowed per Page, and advertising by third parties will not be allowed. Current adverts placed on Pages through our affiliate link will be removed once a Sponsor takes ownership of the specific Page

Banner Dimensions:
Average Image size: 728 (w) x 90 (h) pixels
File format: jpeg or png
​Colour: RGB

CURRENT RATES

Current Sponsorship is for career and species specific Pages, and excludes main landing Pages. Main landing Pages are those visible in the website menu and sub-menus at the top of this Page.